Bringing Clarity to Customer Acquisition Diligence: A New Tool

While private investing has embraced sophisticated sourcing and post-investment analytics, one piece of the due diligence process remains largely unstructured: evaluating how a company plans to acquire customers.

That gap led Gingras Global Inc., in collaboration with experienced private capital professionals, to design CAM X Pro—a precision scoring tool focused solely on assessing a founder’s customer acquisition strategy.

CAM X Pro provides investors with a structured intake, AI-supported scoring logic, and a downloadable report that can be used for internal decision-making or shared with investment committees. It helps early stage investors quickly compare companies on one of the most critical—but often least validated—aspects of a startup’s performance: go-to-market planning. CAM X Pro uniquely focuses on the founder’s strategy to get and retain customers.  It is a solution that assists the founder to think fully on their strategy and encourages the founders to communicate the deeper details of their strategy that are normally not discussed.

The tool was shaped by real-world feedback from private capital users, including Florida-based firm Frances Ann Capital, who sought to reduce screening time and increase diligence consistency. Today, CAM X Pro is being adopted by lean investment teams and founder-support programs seeking to improve their diligence workflows.

While early traction is underway, the broader vision is to help standardize one of the most overlooked steps in private market investing. As the venture ecosystem continues to mature, tools like CAM X Pro represent a shift toward more structured, transparent, and repeatable due diligence.

Learn more or request a sample report at www.camx.pro

Note: This article does not reference or promote any investment offering. It is focused on a technology tool for diligence evaluation and ecosystem development.